Parachute and Nivea Make Perfect Match

Posted By Glenn Sabin on March 20, 2009

Is TV the new model for breaking music acts?  Yes, according to Jeff Straughn, VP-strategic marketing at Island Def Jam Music Group.

Popular, Virginia-based band Parachute has teamed up with skin care company Nivea to create an acoustic version of their tune She is Love for a new:30 ‘sensual’ ad spot.  Turns out to be a huge win-win for both the brand and the band, with Nivea seeing a sales lift of 15 – 18% and Parachute seeing over 900,000 streams on their MySpace page and over 20,000 paid downloads on iTune. Read the full story at Ad Age.

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