Music in Marketing: Does Your Song Tell the Story?

Posted By Joe Pulizzi on December 18, 2008

AdAge just came out with their top 10 Ad Songs of the Year for 2008. Music in marketing, done right, can tell the brand story like nothing else.

Take a look at these ten selections and see which one really tells the brand story. My favorite of these is “My Better” by Nike. I can see that song as part of the Nike collection, on the website, and seeing customers listen to the song while they use Nike products. It makes the story come to life.

A couple of these on the list I just don’t get.  What say you?

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