Does Sex and Music Sell? - Liberator

Posted By Joe Pulizzi on March 13, 2009

The obvious answer is yes. At least bedroom adventure retailer Liberator thinks so.

Liberator Music

Liberator recently launched Liberator Music, where the sex toy shop is looking to feature "aspiring" artists and match them with romantically-charged Liberator customers.

Here's how it works: If you have an original song that invokes a feeling of "intimacy and passion around love and relationships", Liberator wants to promote you to their fan base.

Overall, I like the idea, and it makes sense with what Liberator is already doing - as they currently stock a good variety of romantic music for sale on their site.

The only thing that would make it better is if the artist could directly upload the video or mp3 to the site (currently, you need to snail mail it in).

That said, it's a good start.  We'll need to keep a watch on this for how it plays out.

Check out the site for yourself (but be sure to keep your office door shut).

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