Posted By Joe Pulizzi on April 09, 2009
Even with this growth (up from 6 million in January), most marketers are still trying to figure the social media tool out.
"I don't get it," says one marketer.
"It's silly," says another.
These are common comments from those who don't use it enough to see the value.
The biggest issue with finding true value is actually very basic.
First, many marketers don't set an objective for using Twitter. Using any social media tool still needs to have an underlying objective. Comcast and Dell use Twitter as a customer service tool. Kodak uses it for community building. Whole Foods uses it for research (click here for more). Without an objective, with any marketing tool, what's the point?
Second, quite a few brands see Twitter as a distribution mechanism first, and a listening tool second. That's a big problem. Never has there been such an effective tool for listening to customer and prospect comments in real-time.
So, what's a marketer to do?
These four points will get you started:
By setting your objective, listening to your customers first, and then following these four points, odds are you will be very successful using this tool.
Sure, Twitter is the latest fad, but many brands are driving real return on objective with Twitter. So can you.
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