Posted By Joe Pulizzi on April 09, 2009
Twitter, the micro-blogging tool, just hit 10 million unique visitors in February. It's a true force that all businesses need to consider having a significant presence in.
Even with this growth (up from 6 million in January), most marketers are still trying to figure the social media tool out.
"I don't get it," says one marketer.
"It's silly," says another.
These are common comments from those who don't use it enough to see the value.
The biggest issue with finding true value is actually very basic.
First, many marketers don't set an objective for using Twitter. Using any social media tool still needs to have an underlying objective. Comcast and Dell use Twitter as a customer service tool. Kodak uses it for community building. Whole Foods uses it for research (click here for more). Without an objective, with any marketing tool, what's the point?
Second, quite a few brands see Twitter as a distribution mechanism first, and a listening tool second. That's a big problem. Never has there been such an effective tool for listening to customer and prospect comments in real-time.
So, what's a marketer to do?
These four points will get you started:
By setting your objective, listening to your customers first, and then following these four points, odds are you will be very successful using this tool.
Sure, Twitter is the latest fad, but many brands are driving real return on objective with Twitter. So can you.
April 09, 2009
Sure Jennifer...just include the source. Thanks for spreading the word!April 13, 2009
Great point of view. Thanks for sharing!November 06, 2017
Amazing & very informative article. Thanks for information! Love itThe Amplifier Blog is brought to you by the music lovers at Amplifier Content Marketing. Our ever-evolving blog offers insights reflecting the aspects of our work, the content marketing industry, and marketing to consumers through music-oriented content. Get involved!
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Jennifer Neal
April 09, 2009
Thanks for this Joe! I love it and will re tweet it everywhere. I just finished an article for masthead on line I'd like to include this with your permission.