Remember the days of large focus groups and paying telemarketing companies to talk to your customers. Maybe you are still living in those days.
Even with this growth (up from 6 million in January), most marketers are still trying to figure the social media tool out.
If you haven't heard, Blender magazine folded last week amid ongoing and severe losses in advertising pages. You either loved or hated Blender, but you had to respect their lofty editorial and production standards.
Is TV the new model for breaking music acts? Yes, according to Jeff Straughn, VP-strategic marketing at Island Def Jam Music Group.
Banana Republic has assembled a group of music artists to “celebrate the richness of city life” in a new spring/summer campaign the clothing company is calling City Stories.
Vans, the youthful, hip footwear and apparel company (a division of VF Outdoor, Inc.) knows its targeted customer base and addresses their lifestyle interests with a dozen microsites—all part of its Web network.
The obvious answer is yes. At least bedroom adventure retailer Liberator thinks so.
Well, could be Adidas, Mountain Dew, Hilfiger...you get the point. When I read this Folio: article on the launch of RapRadar.com, which is said to be the Huffington Post for Hip Hop music lovers, I couldn't get past this statement:
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