Something to Consider

Posted By Joe Pulizzi on April 29, 2009 | Permalink | Comments (1)

Remember the days of large focus groups and paying telemarketing companies to talk to your customers.  Maybe you are still living in those days.


Sprite’s Vogel Sponsorship Is a Sign of More to Come

Posted By Joe Pulizzi on April 20, 2009 | Permalink | Comments (1)

You may have seen it already.  Sprite has enlisted the help of both YouTube and Facebook to promote "Green Eyed World", a new reality-remix series featuring budding UK musician Katie Vogel.


Do You Have a Twitter Strategy? If Not, You Need One

Posted By Joe Pulizzi on April 09, 2009 | Permalink | Comments (4)

Twitter, the micro-blogging tool, just hit 10 million unique visitors in February. It's a true force that all businesses need to consider having a significant presence in.

Even with this growth (up from 6 million in January), most marketers are still trying to figure the social media tool out.


Why Did Blender Fail?

Posted By Joe Pulizzi on March 31, 2009 | Permalink | Comments (1)

If you haven't heard, Blender magazine folded last week amid ongoing and severe losses in advertising pages. You either loved or hated Blender, but you had to respect their lofty editorial and production standards.


Parachute and Nivea Make Perfect Match

Posted By Glenn Sabin on March 20, 2009 | Permalink | Comments (0)

Is TV the new model for breaking music acts?  Yes, according to Jeff Straughn, VP-strategic marketing at Island Def Jam Music Group.


Banana Republic’s City Stories Branded Music Campaign

Posted By Jeff Tamarkin on March 20, 2009 | Permalink | Comments (0)

Banana Republic has assembled a group of music artists to “celebrate the richness of city life” in a new spring/summer campaign the clothing company is calling City Stories.


Vans: Off the Wall & Online

Posted By Glenn Sabin on March 19, 2009 | Permalink | Comments (0)

Vans, the youthful, hip footwear and apparel company (a division of VF Outdoor, Inc.) knows its targeted customer base and addresses their lifestyle interests with a dozen microsites—all part of its Web network.


Does Sex and Music Sell? - Liberator

Posted By Joe Pulizzi on March 13, 2009 | Permalink | Comments (0)

The obvious answer is yes. At least bedroom adventure retailer Liberator thinks so.


Virgin Mobile Seeks to Right Music Wrongs

Posted By Joe Pulizzi on March 05, 2009 | Permalink | Comments (0)

Caught this Adverblog post about Virgin Mobile's launch of their Right Music Wrongs microsite, dedicated to those songs and artists that "just did wrong" by their fans and the music industry.


Why Rap Radar Should Be Produced by Adidas

Posted By Joe Pulizzi on February 24, 2009 | Permalink | Comments (0)

Well, could be Adidas, Mountain Dew, get the point. When I read this Folio: article on the launch of, which is said to be the Huffington Post for Hip Hop music lovers, I couldn't get past this statement:


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The Amplifier Blog is brought to you by the music lovers at Amplifier Content Marketing. Our ever-evolving blog offers insights reflecting the aspects of our work, the content marketing industry, and marketing to consumers through music-oriented content. Get involved!

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